Neil Callanan is the Founder and CEO of LooseGrip & Grasp Metrics. Neil is passionate about data, but not in the spreadsheets and python kind of way. He gets most excited when data is used to drive insight-based decisions rather than defaulting to the highest-paid-person's-opinion.
Before LooseGrip, Neil also co-founded some very mediocre startups. (DeGeeked, COR HQ)
Neil lives in the Finger Lakes in Upstate NY, and is a graduate of the University of Florida and would be happy to tell you about all the virtues of either.
Sarah leads Creative and Content for LooseGrip. That means everything from phrasing structure and insights, to user experience, to the (often absurd) ads you may see floating around social platforms. She likes thoughtful design, well-written copy, careful kerning, and the Oxford comma. She dislikes writing bios.
Sarah is both a Hawk and a Hoya (Saint Joseph’s University / Georgetown University). She lives in a barn just outside of Philadelphia, but she will not leave the door open when she visits your house even though she has a perfectly valid excuse.
Marty leads all things technical at LooseGrip, uniquely mixing tactical strategy with development - while turning big (and small) ideas into reality (like building our marketing analytics platform, Grasp Metrics). While “full-stack” developer gets thrown around a lot these days, He prefers “most-stack”, and is as full-stack-ready as they come. He’s known for building things that get asked for before they are asked for.
Along the way, Marty was alongside Neil in helping co-found some startups, DeGeeked and FitFeud (COR HQ), and has been working with LooseGrip for over a decade (man, Breaking Bad hadn’t even aired yet).
Marty resides in Rockville, Maryland, a short Metro ride from Washington, D.C., and is a Duke from James Madison University (no, not that other Duke) - although you wouldn’t know it with how much he loves his Terps.
Nick looks after LooseGrip's products, helping the team to brainstorm, research, test, prioritize, develop, and deliver the best possible experience for our clients. He enjoys optimizing complex systems, discovering loopholes, conjuring solutions, eating cheese, and advocating the use of the metric system.
Before joining LooseGrip, Nick made a lot of video games, apps, websites, and even some robots. Nick lives online, but he comes from Europe - which explains a lot about his love for cats and complete lack of interest and understanding for US college sports.
We'd love for you to know more about Audrey, but she hasn't written her bio yet!
Sara Tehrani drives paid social strategy, growth and performance for LooseGrip and Grasp Metrics. She has developed the social media marketing strategies for some of the biggest brands in the world, training her in all aspects of what it takes to be influential through media, audience and messaging. She enjoys a great debate, is a graduate of George Washington University and currently resides in New York City.
Conference calls suck.
Glamour Metrics are poison.
No one wants another whitepaper.
Big office ≠ Big results.
Honest, concise communication is vastly underrated.