If you’re reading this, you’re probably running ads for your marketing campaign but aren't sure if they are actually working...

Turns out, you’re not alone. With the abundance of metrics available, even well-established tech companies find themselves overwhelmed when deciphering a successful campaign from one that’s just eating at their budget.

The missing piece? ➡ Insight benchmarks.

Picture this: You want more leads, so you start running paid ads that end up costing $10/lead. Is this a win or a loss? Without benchmarks or industry knowledge, it's just a guessing game.

Recognizing this challenge we turned to, you guessed it, data!

By merging insights from multiple platforms (including this one), our experiences, and external data, we pinpointed benchmarks that steered us clear of pitfalls and toward success. Our "north star" if you will.

Here’s how we know this works, and aren't all talk:

Three years ago we started running lead gen campaigns for a big tech company–a really competitive space with high CPMs and deep-pocket competitors...Our first experiments resulted in leads costing as much as $2,000.00.

The following year, after trying different formats, copy, and focusing on ABM campaigns we were able to dramatically change the cost per lead from the thousands to less than $400.

It wasn’t until the end of 2022, after continuous optimization, refining our strategies, and employing our newly identified benchmarks, that we reduced our CPL to $200 (or less)—a 5-fold improvement, which we still average today!

But how can YOU determine if your campaigns are successful and hitting those benchmarks?

Well, you can start with our free lead-gen assessment.📲

It instantly evaluates your lead-gen efforts, providing tailored feedback and actionable quick wins to enhance your campaign results.

Access what took us years to learn — in minutes: https://www.loosegrip.net/lead-gen-assessment/