Hi. We're LooseGrip, and we
We have a broad mix of clients who sell everything from ice cream, to hotel rooms, to servers and DDoS protection. Our competitive advantage is providing superior, customized service to our clients where we emphasize data-driven decision-making and quantifiable results that bring added value.
Is that a new flavor? Or is it values-based content? Instagram story or a reel? How does a leading global brand measure performance when their content spans the gamut from Boozy Summer Recipes to Black Lives Matter?
Workshop. Prioritize. Deploy. The LG team collaborated with the B&J team and their agency partners to create a simple, direct framework for measurement — allowing true performance to be tracked, monitored and acted upon.
How does a global startup gauge the market for their social media → website product?
Test, Optimize, Repeat. Working with Pagevamp and their partner Verisign, LooseGrip deployed cross-platform global campaign flights, each testing a key variable (language, ad format, product pricing.)
I'd like another spreadsheet (said no one ever). How do you free marketing analytics from the confines of columns and rows?
Build the solution. We built Grasp Metrics in house, from the ground up, to streamline all the marketing metrics that are key to our clients. Along the way, we accidentally built a kick-ass tool that stacks up against the best in marketing analytics. Whoops.
Hey Google, is that domain name available? That is, how do traditional search queries change when deployed using voice or chat dialogue?
Workshop. Test. Deploy. The LG team worked directly with key stakeholders to role play, workshop and map the switch to a dialogue-based search for their product — allowing their team to get a real feel for the opportunities and challenges to consider when thinking about deploying at a global scale.
Proof is in the partners. Showcasing key partnerships is crucial for any technology provider. But how can it be executed in more than just a series of logos?
Welcome to ePlus. Using a sleek modern UX, the launch of a broad partner site allows key stakeholders and potential customers to see what the opportunities and results of partnering with ePlus really look like.
How does a world-leading technology partner activate their key sponsorship in the era of Covid?
Adapt. Working directly with LooseGrip, NTT was able to adapt their traditional hospitality approach from event marketing to digital with a mix of technology, content and speed.
We’ll use our unique ability to map a whole bunch of data to identify key insights that drive impact for your organization. Our testing-first mindset and process delivers results to boost your company’s bottom line and maximize ROI. Along the way we also build software to make our lives (and yours) easier.
We strongly believe that reporting for reporting’s sake leads to more dashboards & spreadsheets and less action & insight. With that in mind, we develop custom frameworks for monitoring, measuring, and acting upon digital metrics and KPIs. This allows marketing teams to find the signal through the noise — and actually do something about it.
We are committed to testing, learning, & growing in all aspects of our work. From campaign strategy to creative concept, from launch to report, we continually optimize and push forward providing measurable results.
Geared for hands-on leaders with growing teams, our Impact Accelerator brings renewed energy to your marketing operation. This program works best for growth-minded teams that believe we learn as much from our misses as our home runs, but who may not always have the tools to properly define and measure each. Over the course of three months, we focus on:
We are a small, mighty team of dedicated experts that operates with a few forward-facing values:
AudreyDirector of Marketing Operations
NeilFounder & CEO
NickDirector of Product