Marketing executives must be able to connect their teams' (and agencies') digital efforts and the impact on the bottom line.
Without targeted measurable objectives, it is impossible to Campaign with Confidence.
See how LooseGrip Helped:
"LooseGrip has true social media expertise that translates across the numerous goals and objectives that a good social media program should have."
Jeannie McPherson Senior Manager Corp Communications
Verisign wanted to gauge international interest and demand for domain names in new markets amongst those that already had a web presence on social media.
Partnering with LG and Pagevamp - a site that converts your Facebook business profile into a fully-operating, artfully designed website - Verisign ran a multi-national campaign reaching small business-owners in India, Indonesia, Mexico and the US.
The campaign ran across Facebook/Instagram and Google Ads placements, required ad copy and creative assets developed and implemented across 4 languages, and involved multiple payment gateway types that varied by country and language.
The campaign also contained a retargeting component to successfully convert users who had started the process but not completed payment.
This first phase of the Pagevamp campaign run by LG not only was highly successful, driving upwards of 20k activations (tracked via our insights software - Grasp Metrics), but it provided a deeper understanding of Verisign’s product demand and consumer behaviors within and across their identified emerging markets.
The success of this first campaign led the way for a second campaign targeting the highly-competitive US market, which also proved to be a major success and viable market for Verisign to tap into.
Further product developments, functionality expansion and marketing efforts are in development to maximize on the learnings of this campaign and its success.
Conference calls suck.
Glamour Metrics are poison.
No one wants another whitepaper.
Big office ≠ Big results.
Honest, concise communication is vastly underrated.