In today’s marketing environment, understanding what to measure and what to ignore is difficult.
We can help:
Turn your abundance of data into actionable insights
Connect the dots between your loyal fanbase and ROI
Help measure the quality of your traffic, not just the quantity
Without actionable insights, it is impossible to
Campaign with Confidence.
See how LooseGrip Helped:
Ben and Jerry’s
"LooseGrip has helped us to improve our content efforts globally by turning our mass of data into actionable insights."
Mike HayesGlobal Digital Marketing Manager 
Challenge: Scoops of Content Data, Empty Pints of Insights
How does an international brand who sells ice cream, but who also is heavily involved in causes from LGBT rights to climate change really measure the success of their web content? Afterall if pageviews are dead (as they should be) what can a brand measure to help inform new content creation, media placements, and web functionality.
Process:
The LG team kicked off the project by spending a couple days asking 1 million and 1 questions about how, when and where content gets created. We brought stakeholders from marketing, web and other agencies together to map out all that could be measured and what all the desired actions for each type of content might be.
After all, do we value a share more than a form fill or content completion. Would we rather have people like a facebook post or comment on it?
Throughout the discussions our friend Johnny helped map everything out visually so that we could see in real world terms, what the life of a piece of content really looked like allowing us to understand the ecosystem.
The Results:
Once we had agreement on desired actions, the LooseGrip team set in motion creating a cadence, format and custom dashboard to bring visibility to key insights each month, quarter and year.
No longer the we care about pageviews or impressions. Today each piece of content falls into one of three distinct categories with one specific advanced metric to gauge how successful it really is.
- Need to know what type of page content and structure drives the best ratio of form fills to a climate change petition? We’ve got an answer.
- Want to know if Jimmy Fallon or Stephen Colbert’s fans are most likely to share their new flavor? Check.
- Want to know which referring source is likely to complete a piece of content. Just ask. (or look it up on your pretty dashboard.)
LooseGrip Can:
- Evaluate social performance against real KPI’s
- Help train your team, execs and agencies focus on the data that matters
- Identify and evaluate third-party tools
- Use historical analysis to inform design
- Deliver custom reporting based on agreed metrics to your whole team
- Enhance Google Analytics reporting
- Conduct content audits
- Evaluate global behaviors to understand how different cultures deal with your content
- Distill performance to 3 (or less) key metrics allowing you to focus on what matters
Let's Get Started.
We Believe: Conference calls suck.
Conference calls suck.
Glamour Metrics are poison.
No one wants another whitepaper.
Big office ≠ Big results.
Honest, concise communication is vastly underrated.