Marketing executives must be able to connect their teams' (and agencies') digital efforts and the impact on the bottom line.
Without targeted measurable objectives, it is impossible to Campaign with Confidence.
See how LooseGrip Helped:
"LooseGrip has true social media expertise that translates across the numerous goals and objectives that a good social media program should have."
Jeannie McPherson Senior Manager Corp Communications
As the clearing house for all .com and .net domains (just to name a few) VERISIGN has real time access to trends in the domain industry that are unmatched. And with millions of social fans they have a huge potential audience to leverage. Connecting the large audience with domain names in a way that drives sales was proving to be difficult.
LooseGrip worked directly with the Verisign Labs team to introduce visitors to the concept of personalized domain names - providing a way to match custom profile data with real-time domain availability based on their social profiles.
LooseGrip leveraged APIs from Facebook and Twitter to capture profile-based information, allowing visitors to use their name, location, current trends, and followers to generate unique personalized domains.
With the launch of DomainInspiration we matched a user's profile data with personalized available domains. Once a domain is suggested, we were able to inspire users by visualizing possibilites for their unique domain.
The framework was later leveraged to create a baby-naming application My Very First Domain for mothers-and-fathers to-be, who used the service to help find baby names based on available domains.
But the results that really matter:
Conference calls suck.
Glamour Metrics are poison.
No one wants another whitepaper.
Big office ≠ Big results.
Honest, concise communication is vastly underrated.