See how LooseGrip Helped:
"LooseGrip has helped us to improve our content efforts globally by turning our mass of data into actionable insights."
Mike HayesGlobal Digital Marketing Manager
How does an international brand who sells ice cream, but who also is heavily involved in causes from LGBT rights to climate change really measure the success of their web content? Afterall if pageviews are dead (as they should be) what can a brand measure to help inform new content creation, media placements, and web functionality.
The LG team kicked off the project by spending a couple days asking 1 million and 1 questions about how, when and where content gets created. We brought stakeholders from marketing, web and other agencies together to map out all that could be measured and what all the desired actions for each type of content might be.
After all, do we value a share more than a form fill or content completion. Would we rather have people like a facebook post or comment on it?
Throughout the discussions our friend Johnny helped map everything out visually so that we could see in real world terms, what the life of a piece of content really looked like allowing us to understand the ecosystem.
Once we had agreement on desired actions, the LooseGrip team set in motion creating a cadence, format and custom dashboard to bring visibility to key insights each month, quarter and year.
No longer the we care about pageviews or impressions. Today each piece of content falls into one of three distinct categories with one specific advanced metric to gauge how successful it really is.
Conference calls suck.
Glamour Metrics are poison.
No one wants another whitepaper.
Big office ≠ Big results.
Honest, concise communication is vastly underrated.